Why Are Surveys Important?
Posted by Texas Paralegal Division Blogger at email@example.com on April 14, 2013
Surveys! Everyone and every company ask us to complete surveys. Whether a retail store seeks your opinion about the variety and cost of goods, or a hotel asks how they can enhance its service, there is a purpose. Enticements are often used by the surveyor to increase the completion rates, like a chance to win a shopping spree, or a free weekend stay at the hotel. Although surveys may be an annoying part of a consumer’s life, they do serve a very important role, especially in the legal world.
Legal surveys are used by bar and paralegal associations, educators, and legal vendors. Responses help determine job responsibilities, what employers are seeking, current salary and benefit offerings, expected educational requirements, and what services are utilized or necessary in the legal industry. As our profession continues to expand and evolve, surveys become even more important.
Equally important is the thought and effort that goes into creating surveys. Surveys are not created solely to torture you, nor are they designed to garner the same results each time they are put out there. But in order to have results that mean something, the questions have to make sense. Results are used for statistical models, and in most cases, simple summaries. These results are usually reported out to members or others seeking to purchase the results for marketing purposes.
The next time you are asked to complete a survey, especially a survey by a bar or paralegal association, consider the importance of the survey results. When you are looking to expand your career, where do you turn for salary information or current hiring trends? No matter where you turn, it will be information based on the results of one or more surveys.
Although the Paralegal Division of the State Bar of Texas may not offer a $5,000 shopping spree to one lucky survey respondent, they will enthusiastically thank you for your participation.
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